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A Vehicle with Dodge Passion and Alfa Romeo DNA: The 2013 Dart

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The Chrysler Corporation produced a compact car from 1960 to 1976 in the United States with the nameplate Dodge Dart. Its original design, which was first shown to the world in 1957, featured a body designed by the Italian coachbuilder Carrozzeria Ghia. The first Dart to hit the North American market actually started out as a full sized sedan. Over the next three years it shrunk to a mid-sized sedan, to finally being a compact. For the next thirteen year (1963-1976), the Dart was known as a compact car with an excellent reputation. It was a vehicle that gained strong ownership loyalty and was known as a great value. In the spring of ’76 the Dart was replaced in the Dodge lineup by the Dodge Aspen..a move that Chrysler President Lee Iacocca would later regret. You see…the Aspen quickly became known as a model with quality problems. And when that happens to a brand new model, its chances of success are slim.

Fast forward to the year 2012. In an effort to rebuild its brand Dodge announces it is bringing the Dart back into production. This time as a compact sedan based on a stretched and widened version of the platform used in Alfa Romeo Giulietta. The 2013 Dodge Dart arrived in showrooms in the summer of 2012 to replace the struggling Caliber as Dodge’s compact passenger car.

We recently swung by Ken Garff, a Dodge dealer in UT, to check out this new Dodge model. Taking a first glance, we could tell the 2013 Dodge Dart focuses on unique visual effects with its clean lines from front to rear, which form a curvaceous profile. Dodge’s trademark split crosshair grille accentuates its low, wide stance. Those lucky enough to drive behind a Dart will see an aggressive styled full-width racetrack style LED taillamps. This particular feature come standard on the Dodge Dart R/T, and is available on the SXT, Rallye and Limited models.

While many vehicles that reside in the ‘compact car’ market are basic, uninteresting vehicles, the Dodge Dart gets people’s attention, and that says a lot for a compact car. The Dart accomplishes this with its race-inspired design teaming up with the world-class architecture of Alfa Romeo. The Dodge Dart is loaded with features you don’t expect to find in a compact car, and that’s what makes it so special. The Dart’s projector headlamps give it a hint of upscale and refined design. There is a choice of 16-, 17- or 18-inch wheels with available tech silver, satin silver, polished, or class-exclusive Hyper-Black finishes. This allows you to make the Dart fit your own style. Along with the Dart’s powerful design, it offers an incredibly stiff structure and a safety cage to give occupants outstanding protection. Combine that with the Dart’s 10 standard airbags, reactive front head restraints, and available options like Blind Spot Monitoring and Rear Cross Path Detection, and you get one of the safest vehicles in its class.

 

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